Observe this:
- The letters are all capitalised –> creates effect of screaming/ shouting letters.
- Monotonous to read
- Unexciting and uninteresting, evokes impatience
- It is hard and tiring to read due to the empty fill + thick stroke weight. This makes it exhausting to read since the use of negative space is extremely uncomfortable. (my eyes hurt)
- It has central alignment so it is hard to follow through while reading
- Overall is uncomfortable to read.
- Lacking in visual personality
- Change the letters of body text to lowercase
- Switch to left alignment to guide reader and follow natural flow of the eyes (from left to right)
- Add a line break when the point changes, as paragraphs allow a better absorption of information
- To emphasise the hierarchy (title vs body text), the text can be written without an outline and only fill.
- Improve typeface communication by using a more typewriter font since the content is about typeface itself.
- Improve visual personality by adding colour or a different font. Will add contrast and variety, instead of its current depressing look.
- Readability can be improved by de-capitalising the letters in the body.
- Make it more interesting by incorporating art elements and colours, giving it more meaning (like adding icons or graphics)
- Experiment/ play more with the headlines
- Consider reducing the words and getting the main point across in a more artful manner, that utilises typography to get the message across, instead of using it for the sake of it
